Posts Tagged ‘edmonton realtors’


Don’t Read This Blog Post

Monday, June 28th, 2010

If you break it down, our job as Realtors is to get people’s attention. Many agents get muddled in all of the other subsidiary duties, such as doing paperwork, or building websites, or tweeting/twittering/whatever-you-call-it-ing or designing a new brochure. But when you boil it all down, our job is to get people’s attention. When selling your home, we have to get buyers’ attention. When looking for a home for you, we have to get the attention of the sellers. But we have to get people’s attention!

Which is what the title of this blog did with you. It got your attention.

Often times a small thing, like a silly blog post title, will get a lot of attention. Sure, we could have spent huge money driving random traffic to a properly worded blog title “Getting The Consumers Attention”. But by thinking outside the box, we had the same effect with a lot less effort.

Getting people’s attention isn’t a new thing. It’s what made people rich on Madison Avenue in the big advertising firms. They’ve been “Getting people’s attention” for years. But HOW you get people’s attention has been changing, and requires creativity and thoughtfulness. What works 10 years ago, 5 years ago, and even last month, might not work today.

So when hiring your Realtor, make sure he/she can get people’s attention. ASK them “How do you get people’s attention?” If they start telling you all about how they designed their brochure and how they have good support in their office… they aren’t getting people’s attention.

Edmonton Real Estate Board Monthly Stats – September 2009

Monday, October 5th, 2009

So this morning the Edmonton Realtors Association (aka Edmonton Real Estate Board) released their monthly press release regarding the past month’s market activity. It’s all good news! I love good news, especially when it relates to real estate in Edmonton!

Have a read for yourself…

Edmonton, October 5, 2009: Although sales were not at record levels in September, they compared favourably with sales levels last year and settled in for the third best September ever. Only sales in September 2006 of 1,844 residential units and last September (1,729) were better than the 1,704 sales pegged last month.

“We have experienced strong sales through the third quarter,” said Charlie Ponde, president of the REALTORS® Association of Edmonton. “At the end of the first quarter YTD sales were down over 21%, and after six months they were up almost 2%. The last three months have had strong buyer demand and year-to-date sales are up 5.3% over the same period last year.”

The strong sales also boosted prices of both single family and condominium properties. Prices dipped slightly in August after showing steady gains all year but bounced back to mid-summer levels in September. The average price of a single family dwelling was $371,947 and condos were priced on average at $245,546 (both up 1.4% over August prices). SFD prices are up over $20,000 from where they were on New Years Day.

Higher prices have not resulted in greater listing activity. 2,564 homes were listed in September resulting in a 66% sales-to-listing ratio as compared to September 2008 with over 3,100 listings and a 55% S/L ratio. The slower listing activity dropped inventory to 6,032 from 6,445 units last month but there is still almost four months of inventory at present sales volumes.

Duplex and row house properties sold on average for $299,964 and the combined Average Residential Price was $327,235 in September; up 2% from September 2008.

“Homes are selling slightly faster than last month and much faster than last year at this time,” said Ponde. “I expect that sales in this market will show continued strength through the fall and early winter.” The average days-on-market was 44 in September; down four days from August.

-30-

Highlights of MLS® System activity

September 2009 activity Record for
the month*
% change from
September 2008
Total MLS® System sales this month 1,911 -0.80%
Value of total MLS® System sales – month $633 million -0.30%
Value of total MLS® System sales – year $5.61 billion -0.40%
Residential¹ sales this month 1,704 -1.45%
Residential average price $327,235 0.70%
SFD² average selling price – month $371,947 2.70%
SFD median³ selling price $349,900 1.20%
Condo average selling price $245,546 -2.70%

¹. Residential includes SFD, condos and duplex/row houses.
². Single Family Dwelling
³. The middle figure in a list of all sales prices

* Average prices indicate market trends only. They do not reflect actual prices, which vary from house to house and area to area. For information on a specific area, contact your local REALTOR®.

Contact

Charlie Ponde REALTOR®, 2009 President Bus: 780-460-8558
Ron Hutchinson C.A.E., Executive V.P. Bus: 780-453-9340
Jon Hall C.A.E., Manager Communications Bus: 780-453-9323

The REALTORS® Association of Edmonton (Edmonton Real Estate Board), founded in 1927, is a professional association of Brokers and Associates in the greater Edmonton area. The Association administers the Multiple Listing Service®, provides professional education to its members and enforces a strict Code of Ethics and Standards of Business Practice. The Association also advertises property listings and publishes consumer information on the Internet at REALTOR.ca and ereb.com, as well as in the Real Estate Weekly and on their web site at rewedmonton.ca. REALTORS® support charities involving shelter and the homeless through the REALTORS® Community Foundation (RCF).

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