For some time now, the real estate industry has known of the Competition Bureau’s dislike for the MLS system. They feel that Realtors do not allow for other business models to exist (ahem, Comfree? WeList? Canadian Tire Orange Signs?) and thrive.
Unfortunately, I feel that the Bureau’s hunger for MLS blood will result in a lot of blood being spilled. Specifically these “alternate business models” will be forced to compete with already giant companies like ReMax and Century 21 without the MLS system to balance the playing field. Specifically, ReMax will be free to engage the marketplace in any way they see fit and will literally rip these smaller companies to pieces. Why? When buying a home, people will only go to the companies that offer large inventories of homes to show them. Small offices of 3-4 agents won’t have nearly the volume of homes listed, and the public won’t come to them for buying property because of the limited inventory available. Without an MLS these small brokerages won’t have access to the properties being marketed by ReMax or other large brokerages, access which they currently enjoy.
Further, the demise of the MLS will have little-to-no negative impact on these larger brokerages. In fact, it will eliminate the levelling effect that exists now. Currently, you can list your home for sale with a small brokerage and have equal exposure through the MLS as I can provide with ReMax. But when the MLS dies, these smaller brokerages won’t get the business. Why? Because the public will go to known brands like ReMax and Century 21, and small companies won’t be able to compete with the existing brands and massive marketing budgets that these companies can leverage. Simply put, the non-franchise companies will cease to exist. Large brands will have less competition as a result and will be able to control the market even further.
Agent recruiting will become almost impossible for these small brokerages. “Come work with us, and you can show our 8 Edmonton real estate listings to your clients.” vs. “Come work with ReMax and show our 1,500 Edmonton real estate listings to your clients.” That’s pretty powerful stuff. ReMax and C-21 will see swelling agent populations as small brokerages fizzle and go bankrupt.
Smaller companies will be left with few agents, to sell no inventory to non-existent clients. Consumer choices will shrink, and ironically the remaining giants will be able to demand a higher price for their services as a result of fewer competitors.
That’s anti-competitive, and will be caused by the specific actions of our own Canadian Competition Bureau. Isn’t that ironic?
Should ReMax increase my desk fees dramatically, and I have no alternative but to pay them, I will either have to reduce service to my clients (not good) or increase my pricing to cover the extra cost (also not good).
Personally, I’m a ReMax Realtor. I like this company and I have no intention of changing brands. I know that part of what makes this company great is that it competes fairly in the market with small brokerages, and must maintain pricing that is competitive with these small companies. But once the Competition Bureau is done with my industry, it won’t matter because I won’t have any other options. The small brokerages will simply not exist.
CREA Disappointed By Bureau Tribunal Filing
OTTAWA, Ontario – February 8, 2010 – The Canadian Real Estate Association (CREA) learned today that the Competition Bureau filed a Notice of Application with the Competition Tribunal against CREA.
“CREA views the Commissioner’s decision as surprising and disappointing,” said Dale Ripplinger, President of CREA. “We do not agree with the Bureau’s position that certain CREA rules are anti-competitive, either as a matter of fact or as a matter of law. CREA’s rules allow for innovative business models and provide a broad range of choice for consumers.”
In good faith, CREA engaged in settlement negotiations with the Competition Bureau for several months in an effort to arrive at a consensual resolution. Unfortunately, the parties were unable to reach an agreement. This is very disappointing, since CREA has consistently indicated – right from the outset – that it has always been prepared to work with the Competition Bureau to revise its rules to clarify the way the rules operate.
Last week, CREA advised the Commissioner of Competition that CREA had made the business decision to move forward with rule changes to address the issues raised by the Bureau, whether or not a settlement with the Bureau could be reached.
“In making these clarifications on a proactive basis, CREA believes that it is fully addressing the Competition Bureau’s concerns, while ensuring the accuracy and quality of MLS® information that Canadians have come to trust and REALTOR® compliance with a code of ethics” said Ripplinger.
The Commissioner’s press release states that CREA’s rules restrict consumer choice and prevent innovative business models. That is simply false. CREA is disappointed that the Bureau would make this statement in view of the months of discussions about CREA’s rules and CREA’s consistent position that its rules are not intended to and do not restrict any business models.
The real estate industry in Canada is highly competitive and thrives on small businesses with independent agents, brokers and franchises conducting a wide variety of transactions every day. CREA currently has more than 98,000 members operating independently across the country to compete for consumer business, offering a wide array of services and pricing structures.
“CREA’s interest and that of its members is to ensure consumers have choice, that they are protected during one of the most significant transactions they will undertake, and that the integrity of the MLS® system is preserved for the benefit of REALTORS® and the Canadian public” added Ripplinger.
About The Canadian Real Estate Association
The Canadian Real Estate Association (CREA) is one of Canada’s largest single-industry trade associations, representing more than 98,000 real estate Brokers/agents and salespeople working through more than 100 real estate Boards and Associations.
For more information, please contact:
Alyson Fair
613-237-7111 or 613-884-1460
Email: afair@crea.ca
Ray Sapiano
613-237-7111 or 613-290-8902
Email: rsapiano@crea.ca